Hi, I’m Carley
I’m the one-woman creative behind Route Two Communication, serving up creativity with a side of strong business sense.
Believe me, I’ve been where you are — scrolling through countless About pages of agencies, writers and freelancers. Searching for a creative who will understand your business and craft standout content that resonates with your audience. It’s frustrating to invest time and energy in finding the perfect person, only to end up with subpar content that requires a complete rewrite.
That’s what led me to where I am now. I knew organizations needed help. Better help.
So in 2020, as a new mom craving a creative outlet during a pandemic, and as a seasoned communications leader with years of experience under my belt, I started Route Two Communication.
Route Two Communication is a marketing and communications shop based in rural Southwestern Ontario.
Zero Fluff.
My roots are corporate and I learned fast that agency antics don’t serve clients. So I’m changing that. My heart belongs to small teams who are often undersupported, underrepresented and over-delivering every single day.
I am a strategic communications leader with more than 15 years of experience building high-impact, grounded communications across government and private-sector environments. I bring the know-how needed to help organizations navigate complexity and bring people along through change.
I get curious and ask the right questions to deliver content that doesn’t just look good, it works hard. With clarity and connection. Well worth your while.
With a master’s degree, a bachelor’s degree and specialized certifications all in media and PR, my approach is rooted and sharpened by 15 years of experience across various sectors.
While my business is built on strategy and the details, my life is built on the beautiful chaos of being a boy mom to three. Based in rural Southwestern Ontario, serving clients near and far, I find inspiration in the simple moments and authentic connections that fuel great storytelling.
I bring that same balance to my work: high-level executive thinking delivered with the grounded, approachable perspective of someone who knows exactly how to find clarity in the noise.
There’s no agency hierarchy to deal with here. Just me, putting you first.
Frequently Asked Questions
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I provide a full range of communications support. From strategy and content creation to media relations, social media, executive communications and campaign management. You can work with me on a retainer for ongoing support or on a project-by-project basis.
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From small businesses to large organizations and nonprofits, I work across industries, quickly learning what makes your work stand out and helping you tell that story.
I have experience supporting agriculture, construction, higher education, government, energy, nonprofit and financial services.
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While my focus is on strategy, messaging and content, I collaborate with trusted designers, videographers and other creatives when needed to deliver what you need.
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My project-based rate starts at $100/hr. Time-based, monthly support can vary, but can start at $600/month.
Pricing depends on the scope of work, the size of the project and the level of support you need. I provide clear, tailored proposals before any work begins so there are no surprises.
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Working with me is straightforward and results-driven. Based in rural Ontario, I bring a laid-back, down-to-earth approach while holding high standards for quality and performance. I dive in fast, understand your goals and deliver communications that make an impact. Without unnecessary fuss.
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Simply email me at carley@routetwo.ca and I’ll be in touch about next steps.
Strategy and creativity are at the heart of the work I do.
See what it’s like to have a strategic communicator on your side.