When Snobelen Farms approached their 50th anniversary, it was an opportunity to do something meaningful. To look back at five decades of hard work and dedication, and articulate what the family-owned business truly stood for going forward in the ever-changing ag industry.

Starting with the foundation, I refined the brand mission, vision and values. A clear, authentic voice honoured its roots while looking ahead.

From there, I built out the 50th anniversary communications plan, shaping the storytelling that would carry this milestone to their audience. I also led custom brand logo development, which we carried across merchandise, making sure the milestone visual identity connected with customers.